HR Hero Line editor Wendi Watts reviews Brains on Fire by Robbin Phillips, Greg Cordell, and Geno Church, finding useful insight into engaging both employees and customers.
Do your customers and employees love you? Do you love your customers and employees?
Most HR people would readily admit that a large number of their employees are burned out from all the layoffs, hiring freezes, and constraints the economy has put on businesses. When employees are doing the same work that used to be done by three or four (or more) employees and they haven’t had a raise in more than a year — more than three or four years for some — is it realistic to think that you can get employees passionate about doing their jobs, interacting with your customers, and working for your organization? Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements says, yes.