Yes! 50 Scientifically Proven Ways to be Persuasive
Employment law attorney Michael Maslanka reviews the book Yes! 50 Scientifically Proven Ways to be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini. Review includes lessons from the book about how to be persuasive.
Yes!: 50 Scientifically Proven Ways to Be Persuasive a so-so title for Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini’s first-rate book. Each chapter is limited to four to five pages and each gives the latest in what cognitive theory is teaching us about how to be persuasive. The book is rich, just like chocolate cake. Here are some lessons the authors include:
Learn about social proof. We do what others do, and our actions gravitate toward the majority. The book gives the example of people were taking wood from the Petrified Forest. The Park Service tried to stop the practice by telling visitors that many of them were doing this and it should stop all the forest would be gone. What happened? More people took more pieces. After all, everyone else was doing it. So the Park Service put up a sign saying that a few were ruining it for the many. Visitors stop taking so many souvenirs and the park is preserved.






