Lack of trust was the main ingredient in Hostess’ demise

December 03, 2012 0 COMMENTS

by Dan Oswald

It’s a sad day for me. Hostess Brands, the maker of Twinkies, Ho-Hos, and Ding Dongs, is going out of business. While my midsection may not look like it, I haven’t had a Twinkie—or any other Hostess product, for that matter—in more than 30 years. But I hate to see them go. Twinkies were a part of my childhood. Somehow, on occasion, we could convince my mother to pick up a box of those golden treats with absolutely zero nutritional value. That was no small feat! My mother refused to buy any form of sugared cereal, but every once in a while, we could coax her into buying a box of Twinkies.

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Protecting Your Greatest Assets During Tough Times

June 05, 2009 0 COMMENTS

Yesterday I received an e-mail from an employee in our company that really got me thinking. Her e-mail was about one of the less talked about effects of tough economic times. Her note contemplated how layoffs, or even the hint of layoffs, can cause a company to lose the employees it most desperately wants to retain. Here’s an excerpt from her e-mail:

“My husband’s company is facing layoffs as well. As we talked about it last night, he went down a small list of people he would choose to cut if the opportunity presented itself. The problem is, he has workers who are invaluable. Some of them work very closely with competitors. He’s concerned that if cuts are made, his strong workers — the ones that pull the load of two men — will be recruited away or become nervous and jump ship, leaving him with not enough workers.”

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