by Elizabeth Petersen
Love him or hate him, it’s hard to deny that Donald Trump has communicated differently than any other U.S. presidential candidate, president-elect, and now president. And his communication style has been analyzed, criticized, and commended. Everyone seems to have an opinion about his approach to communication, but there certainly isn’t agreement on its effectiveness.
Last month, BLR was involved in a merger that resulted in a new company with four business units being established. The combined company, Simplify Compliance, serves HR, safety, and environmental professionals as well as the healthcare, telecommunications, and financial services industries.
If you are like me and are interested in politics, you know Ronald Reagan was considered the “Great Communicator.” His effectiveness as a communicator was often credited to his career in radio, television, and movies. His detractors often said of his oratory skills, “He’s just up there acting.” But to me Reagan’s effectiveness as a speaker went beyond his smooth voice and polished delivery. Reagan, through the use of stories and illustrations, could educate his audience and move them to take action.
A football coach in Utah recently went to great lengths to make sure his players understand the importance of high-school athletics—that is, he suspended almost the entire team because they were skipping class, had poor grades, and were even participating in bullying a fellow student.
People want to know what’s going on where they work. They want to know what the organization is trying to accomplish — the mission thing. They want to know how the business is going to get there — the vision thing. And, most of all, they want to know how the company is doing at accomplishing its mission.
As a manager, it’s your job to communicate with the people who work for you so they know where the company is headed and how well it’s performing. Many managers make the mistake of only sharing information on a “need-to-know” basis. They wrongly believe that if the information isn’t directly related to the employee’s day-to-day activities that he doesn’t need to know.