Focus on the Desired Outcome
You ever find yourself faced with situation that is so screwed up that no matter what solution you come up with, it’s guaranteed to be better than what’s currently being done? You think to yourself, “There’s no way I can’t make this better than it is today. It’s going to be really easy to look good no matter what I do.”
I was in a meeting the other day where a new marketing plan was presented. The persons who developed the plan put considerable thought into the approach and its merits. They had a great deal of experience with similar situations and had successfully dealt with them. And they were convinced that the plan they were recommending was the best course of action.



