Our Brand is Crisis … prevention and management

March 06, 2017 0 COMMENTS

Alleged communications with Russian officials, an Attorney General recusal, and claims of impermissible wiretapping. Guess you could say it’s been an active past few days in the world of U.S. politics. Heck, it’s been a flurry of activity for a while now, and more is certainly to come, starting with the revised executive order regarding immigration that was announced today. Crisis Averted

Interestingly, and perhaps appropriately, I happened to watch a movie called Our Brand is Crisis two days ago while flying home from a business trip. The 2015 movie, which is based on a 2005 documentary of the same name, is a fictionalized account of the involvement of American political campaign strategists during the 2002 Bolivian presidential election. As a form of entertainment, the movie has its flaws but does have a great performance by Sandra Bullock (and though I have heard the documentary is much better, I haven’t personally seen it yet). I won’t get into much in the way of specifics except to say that in the movie, Bullock’s campaign manager and her team decide that their “brand is crisis”namely, that their strategy is to declare and sell crisis (economic, cultural, and social) by whatever means necessary to promote their candidate.

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