More and more employers tout diversity and inclusion efforts in their recruiting strategies, but just putting on a socially responsible face may not be enough to entice today’s high-potential jobseekers. Not only are prospective employees interested in working for employers that are good corporate citizens, they have a plethora of tools available to make sure an employer is truly walking the walk and not just talking the talk on its social justice efforts.
For example, websites and phone apps such as GoodGuide and B Corp let consumers and jobseekers alike check out products and organizations on social justice issues. In addition to apps and websites, jobseekers use social media to scrutinize potential employers. With the expanded networking capacity social media provides, jobseekers are empowered to investigate potential employers by interacting with people they know and trust.