Harrah’s chief diversity officer redefines inclusion
Traditionally, companies have thought that diversity is all about race and gender. Nowhere is that more the case than in the hospitality industry, which, in many jurisdictions, is held to certain legal standards.
But Fred Keeton didn’t want to just meet those standards. As Harrah’s Entertainment’s chief diversity officer, he has spent the past three years attempting to revolutionize the concept of diversity and, in the process, demonstrate to senior management that inclusion is the key to business survival. “So many professionals are caught up in the old way of thinking about diversity,” he says. “They have not even taken their definition of inclusion beyond the politically correct attachment solely to identity.”



